Frisco AV

The Frisco Transportation Management Association (TMA) – a collaborative effort by partners City of Frisco, Denton County Transportation Authority (DCTA), Frisco Station, Blue Star/The Star and HALL Group/HALL Park to enhance mobility and connectivity for employers,employees, residents and visitors within Frisco’s North Platinum Corridor – has partnered with California-based to launch a self-driving car pilot program in Frisco, Texas. will offer rides in self-driving vehicles to the more than 10,000 people who work at HALL Park and guests of the Frisco TMA within a geofenced area comprised of retail, entertainment and office space from July 30, 2018 through January 31, 2019.

The driverless car pilot program launched in July. It's operated in conjunction with the Frisco Transportation Management Association, a public-private partnership, which includes the City of Frisco, HALL Group, Frisco Station Partners, The Star, and the Denton County Transportation Authority (DCTA).


Pilot Program Hours

Monday through Friday from 10 a.m. to 7 p.m.

Service hours will begin no sooner than 30 minutes after sunrise and will end no later than 30 minutes before sunset. There will be no service on major holidays including: Labor Day (September 3, 2018), Thanksgiving Day (November 22, 2018), from Christmas Eve to New Year’s Day (December 24, 2018, through January 1, 2019) and MLK Jr. Day (January 21, 2019). In addition, service may not operate during inclement weather.

Eligible Pilot Program Users

The service is available to Hall Park tenants and guests of the Frisco TMA. Eligible riders will be able to use a mobile app to request a ride in real-time.

Service Area

The self-driving car pilot program will pick up and drop off eligible riders to and from Hall Park and The Star. The pilot program service area will be expanded to Frisco Station at a later date.

This pilot program is a milestone for the state of Texas, marking the first time members of the public will have access to an on-demand self-driving car service on public roads.’s self-driving on-demand service will be operated in conjunction with Frisco TMA, a public-private partnership dedicated to bringing innovative last-mile transportation solutions to the growing population of Frisco, Texas.

Official Media Kit Files

Pilot Program News Release Informative Post
Office AV Photo

Texas Transportation Code -

Primary Media Contacts

City of Frisco

Dana Baird, Director of Communications and Media Relations

Direct – 972.292.5080

Mobile – 972.897.1766

dbaird [at]


Denton County Transportation Authority

Adrienne Hamilton, Communications Manager

Direct – 972.316.6114

Mobile – 214.497.6166

ahamilton [at]


Don Lepard, Frisco Site Lead

don [at]






Secondary Media Contacts

HALL Group

Ellen Marsau, Communications Director


emarsau [at]


Frisco Station

Jason Meyer, Cooksey Communications

Jason [at]


The Star

Joe Trahan, Media Relations and Corporate Communications Coordinator

jtrahan [at]